52 Principles x Your Imagination.

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Card #1 Social Proof
Card #2 Curiosity
Card #3 Pattern Recognition
Card #4 Peak-End Rule
Card #5 Recognition over Recall
Card #6 Gifting
Card #7 Delighters
Card #8 Anchoring & Adjustment
Card #9 Aesthetic-Usability Effect
Card #10 Serial Position Effect
Card #11 Commitment & Consistency
Card #12 Appropriate Challenges
Card #13 Value Attribution
Card #14 Loss Aversion
Card #15 Contrast
Card #16 Framing
Card #17 Priming
Card #18 Familiarity Bias
Card #19 Feedback Loops
Card #20 Collecting
Card #21 Limited Duration
Card #22 Scarcity
Card #23 Visual Imagery
Card #24 Self-Expression
Card #25 Conceptual Metaphor
Card #26 Surprise
Card #27 Limited Choice
Card #28 Variable Rewards
Card #29 Limited Access
Card #30 Uniform Connectedness
Card #31 Reputation
Card #32 Affect Heuristic
Card #33 Authority
Card #34 Chunking
Card #35 Duration Effects
Card #36 Status Quo Bias
Card #37 Status
Card #38 Periodic Events
Card #39 Proximity
Card #40 Sequencing
Card #41 Shaping
Card #42 Humor Effect
Card #43 Sensory Appeal
Card #44 Positive Mimicry
Card #45 Competition
Card #46 Autonomy
Card #47 Trigger
Card #48 Set Completion
Card #49 Story
Card #50 Achievements
Card #51 Need for Certainty
Card #52 Ownership Bias
Card #53 Juxtaposition

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